BEACHBODY

SOCIAL STRATEGY

Educate Through Graphics

I led the social media strategy for Beachbody's nutrition program, Portion Fix, which is a program centered on portion control and balanced nutrition. My objective for the new strategy was aimed at educating and simplifying the program’s commonly misunderstood technical aspects, while highlighting its key health and wellness pillars. My priority was to deliver clear and actionable guidance, helping users understand the principles of Portion Fix, and how to apply them effectively into their daily lives.

Through the development of engaging and shareable content, such as listicles and infographics, we successfully conveyed complex information that was easy to consume. This approach resulted in a 45% increase in engagements, and a 30% increase in Instagram followers within 8 months.

Role:

• Social Media Strategy

• Audience and Competitive Research

• Creative Briefing and Direction

• Social Media Copywriting

REELS & TIK TOK STRATEGY

Evolving With Technology

Amidst the dominance of TikTok and Reels, I partnered with the brand's "celebrity coaches" to create captivating short-form content tailored for top-of-funnel marketing in order to attract prospect customers.

Role:

•Social Media Strategy

•Produce & Execute

•Copywriting

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INSPIRE & MOTIVATE

Develop Shareable Content

At Beachbody, I collaborated with the Brand Marketing Team and Creative Team to develop a new content strategy tailored to each brand's unique philosophy - 2B Mindset and Portion Fix. For 2B Mindset, our content aimed to inspire and empower individuals to embrace a positive relationship with food, focusing on healthy abundance, and the importance of vegetable-filled plates. My strategy was incredibly sucessful, resulting in a remarkable 120% increase in engagements during my time with the company. This achievement underscores the effectiveness of my tailored approach for both of Beachbody’s nutrition brands, which deeply resonated with our audience, and drove meaningful interactions.

Role:

• Social Media Strategy

• Produce & Execute

• Social Media Copywriting