NATIVE INSTRUMENTS

Social Sweepstakes

Dream Digital Sounds.com Studio

With the objective of Instagram follower growth for Native Instrument’s sub-brand, Sounds.com, I strategized, developed, and executed a highly successful social media sweepstakes in collaboration with partner brands. The results? 20K new followers for the channel within two weeks.

Role:

•Social Media Strategy

•Brand Partnerships

•Copywriting

Social Content Formats

Creative Direction

I collaborated closely with the creative team to craft unique social-first formats that authentically celebrated cultural moments aligned with our brand. This approach ensured that our brand remained on the pulse of on-brand cultural moments, and was authentic and relatable to our audience.

Role:

•Content Strategy

•Planning

•Copywriting

Artist-Led Soundpacks: Diplo

Social Strategy

As the social media leader for Native Instruments, I spearheaded various campaigns featuring celebrity DJ sound packs, including one with Diplo. Collaborating closely with the marketing team and creatives, I translated their larger campaign concepts into engaging content tailored for social media platforms. From briefing the deliverables to crafting compelling copy, I ensured our campaign effectively showcased the unique offerings of each sound pack, while engaging our audiences.

Through strategic planning and execution, our campaigns achieved high engagement across various social media platforms. Additionally, our efforts resulted in a notable 14% increase in sound pack downloads, highlighting the success of our social strategy in driving tangible results and expanding the reach of Sounds.com within the DJ community.

Role:

•Social Media Strategy

•Celebrity & Influencer Marketing

•Copywriting

Content Production

In my role, I took charge of creative direction and production for evergreen social content, collaborating closely with local photographers and DJs. I ensured that this content not only aligned with the brand's overarching directive and goals for the year but also resonated with a younger generation of creators.