Ever since I could speak, I've been captivated by the power of storytelling. From producing my own plays to crafting short novels, my passion for narrative has been a guiding force throughout my life.

After graduating from FIDM in 2009, I embarked on a journey to find my niche in the world. Like many twenty-somethings, I explored various paths, from assisting stylists to delving into prop design and merchandising. However, it wasn't until the rise of social media and blogs that I discovered my true calling.

From the early days of "viral marketing" to the present, my career has been shaped by a relentless focus on social media strategy, content creation, creative direction, and copywriting. This journey has afforded me the opportunity to collaborate with esteemed brands such as Native Instruments, Vans, and Bell Helmets as well as to hone my craft during four enriching years in advertising with agencies like TBWA\Chiat\Day and M&C Saatchi.

As I've matured professionally and gained invaluable experience working with brands seeking to convey a lifestyle rather than merely selling a product, my passion for storytelling has evolved. Today, I am deeply committed to exploring new frontiers and uncovering innovative approaches to help brands authentically tell their stories, solve complex challenges, and forge meaningful connections with their target audiences.

In every project I undertake, whether crafting compelling social media campaigns or spearheading 360-degree digital initiatives, my mission remains the same: to harness the power of storytelling to elevate brands and create experiences that resonate deeply with audiences.