CONTENT WRITING
Editorial • Social Media
ICYMI: Dualsport Summer
Deep in the mountains of Big Bear, California resides a unique off-road experience designed to be intimate and challenging for women who live and breathe dirt bikes - “Dual Sport Summer”.While the event has captured the attention of off-road enthusiasts across the US, its reputation precedes it as being one of the most exclusive and demanding women’s-only moto rallies in the nation with limited attendee spaces, and some of the most technical OHV trails Southern California has to offer.
EDITORIAL
Under the Helmet with Brittany Young of B-360
It’s human nature to want to emulate athletes and other celebrities, but for some kids, the reality is that they don’t have the luxury of ever seeing or interacting with positive role models. Brittany Young is looking to change that through her B-360 program. Through hard work, she has taken her vision from dream to reality and offered Baltimore’s youth who love motorcycles a safe place and an opportunity to put their talents and interests to use in a positive manner. It hasn’t come easy, but that’s never slowed Brittany down.
#WomenWhoSendIt: Ladies of Moto
“Send It” — the ultimate hype. Whether you’re hitting the gnarliest jump or tackling the most technical trail, you’re bound to hear a friend or two rally behind this universal call of encouragement to do some epic sh*t. But for riders all over the world varying in style and skill, “Send It” is objective, and we applaud the wins of every two wheel enthusiast. As we kick off International Women’s Month, we’re spending March (and beyond) celebrating riders from the Bell community that are breaking boundaries and “Sending It.”
SOCIAL MEDIA COPYWRITING
As the leader of Bell's Social Media team, I played a multifaceted role in shaping the brand's digital presence. Beyond overseeing strategy and execution, I was instrumental in crafting the tone and voice for our channels, ensuring consistency and resonance with our audience. From evergreen content to large-scale brand campaigns and initiatives, I took charge in directing and writing compelling copy that effectively communicated our brand ethos and identity. This content not only engaged our audience but also contributed significantly to building and reinforcing the brand's identity and reputation within the industry.
